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Research papers

Analysis of sales of price promoted consumer goods using scanner data

In this paper the following problem is tackled: Assumed, a pattern of individual item sales and corresponding prices by week is known for a certain period of the past. What sales can be expected if planned price strategies including price cuts are...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Martin Both, Wolfgang Gaul
June 15, 1984
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Citation

Both and Gaul (1984a, June 15). Analysis of sales of price promoted consumer goods using scanner data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/analysis-of-sales-of-price-promoted-consumer-goods-using-scanner-data